Restaurant operator Yum Brands Inc., parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W Restaurants, will launch a new fitness initiative for customers Thursday.
Louisville-based Yum (NYSE: YUM) announced Monday that it will launch a new Web site, www.keepitbalanced.com , that features an online wellness and fitness training tool, eFIT4Me.
The program identifies eating patterns, recommends nutritional habits and includes motivational and goal-tracking tools that evolve as members update their progress, Yum said in a news release.
Customers can register for a free, month-long eFIT4Me trial membership. After the trial expires, customers can continue at a rate of $5.99 per month, half off the regular price, Yum said in the release.
Each Yum brand currently offers a “Better For You” menu with foods containing fewer fat grams and calories than standard fare, the company said in the release. The company also has begun placing product calorie information on menu boards at company-owned stores and provides nutritional information on its restaurant Web sites and in stores.
What do you think of A&W trying to help you fight root beer belly?
4 comments:
Haha, it makes me feel like a battered spouse! They hit you in the fat cells, then tell you they love you. The only option is divorce, if you ask me.
Not that I didn't have Pizza Hut for Christmas.
LOL!Divorce? I wonder who gets custody of the chalupas?!
Beautiful find! Do you think they'll create a healthy dollar menu we can work around? Course, that's like betting on both sides - pay to put it on, pay to take it off. At least it's more transparent than if another - farther back - parent company owned Gold's Gym or something.
The scary thing is I'm totally all over dollar menu gladness at Taco Bell, but I think even their taco meat has carbs in it?
And even still, at what cost?
Great points!
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